I have truly discovered the power of merchandising for kids. My goodness, I really had no clue until Jack went to see the movie
Cars - which, by the way, was good, both for him and for A and me.
We had already decided that this would be his first movie, so the purchases had already begun - my parents bought him
Cars underwear and a
Cars t-shirt. After he saw the movie (twice), he's racked up: a
Cars cup, a
Cars Hotwheel-style Lightning McQueen; three McDonald's Happy Meal
Cars toys; "Mater" from
Cars, out of a cereal box, and two more
Cars t-shirts. Oh, and my mom wants to buy him a
Cars couch/bed(sleeping bag) for her house. Oh, and did I mention the video game rental of the
Cars video game for PS2?
So, how much has Disney/Pixar sold to our family in
Cars movie sales and merchandise (I won't count Mater from the cereal box, since I don't think the cereal was purchased expressly for Mater)?
- Movie Tickets and Food (Twice; Adult Tickets only) - $35-$40
- Cars clothing - approximately $35
- Cars cup - $4
- Lightning McQueen - estimated $5
- McDonald's Happy Meal purchases - Approximately $10-12
- PS2 game rental - $8
- If my mom buys the couch - $40 (it might be on sale for $30)
- GRAND TOTAL OF: $137
$137 just for our two year old - just from ONE movie! And boy, is he hooked on this movie (that's one of his 25 or 30 words now - movie).
So, what's been your experience with movie merchandising to the toddler/pre-school/kiddo set?
Labels: Jackson, randomness